White Label Dating

Sep 4, 2011 by

White Label Dating

The online dating industry is worth billions of dollars and many people, including myself once upon a time, wanted or are trying to get a slice of it.

The factor that stopped me making a real attempt at penetrating this market is because the industry is extremely competitive and if you’re trying to build your dating community from scratch, it’s a difficult task – there are easier money making opportunities out there.

White Label Dating (whitelabeldating.com) is a company that has been set up to help entrepreneurs get a piece of the dating market. Once you’ve signed up with them for free, they provide you with the dating software, membership database, payment processing, customer support, hosting infrastructure, tax processing and more – all to help you launch your dating site. All you need to do is get a domain name and market your site. Your income then works on a 50/50 revenue share basis for the members you bring in.

The homepage has testimonials from webmasters that earn several thousands of pounds a month – and one that earns £50k a month with his dating site. Pretty incredible, huh?


“Sign Me Up Goddammit!!”

Steady on! It all sounds great but unfortunatley my research found that it’s not all that it’s made out to be for both webmasters and customers.

Why it’s not so lovely jubbly:

  • The platform allows you to target a select number of typical niches. Not having absolute freedom on this front and not being able to tailor every aspect of your site to your niche is a limitation.


  • A number of previous partners that I contacted said the only support they got were continually prompts to spend money on Google AdWords campaigns. Not a bad deal for White Label Dating (WLD) as their getting their advertising paid for. Not so great for the webmaster who pays the massive per click bills when they should be working to get organic traffic and on building real connections with influencers in their niche.


  • The most disturbing factor that sent the credibility of WLD into the gutter is their management of members. If you’re a webmaster that manages to attract a few members to your site, the chances are they wont stick around for long. Many verified previous customers of the White Label Dating / Global Personals Brand state that almost all user profiles are fake. Some even had their identity stolen and then used on other partner sites. Furthermore, if you join a niche site; say ‘Gay, long-haired hippies’ for example, your profile may also appear on another site in their network which may be  ‘Catholics united’. This destroys the niche factor and from my perspective, will lose you members that you’ve probably worked hard to get. That’s the reason for their inclusion of this in their terms and conditions on each site:

The Service is offered through and accessible through a number of other websites in addition to the Site. By registering with the Site you acknowledge and accept that all Content that you post to the site may be searchable and available to users of the Service who access it via different web sites from the Site. You further acknowledge and accept that other members of the Service that you may view and communicate with via the Service may have registered with and accessed the Service through a number of different web sites.


  • Another common complaint has been strange messaging patters. Picture this scenario: you’re a 40 year old guy dying to find a hot lady. Everyone on the dating site ignores you but then suddenly, a day before your subscription is due to expire you get an email from an awesome looking lady. But wait, you can’t reply unless you renew your subscription! You promptly renew thinking ‘damn, I’m in there’. You reply and then eagerly wait to hear back…..but……you…..simply…….get…..blanked – that’s until you subscription is due to expire again! This is exactly what seems to have been happening to all too many people.


“But I Wanted A Dating Site That Makes £10k A Month” :’-(

Some big name companies appear to have had success with WLD. I guess they liked the fully managed offering that WLD provide as opposed to employing an extra person to look after it all. If you already have a relevant community and really cant be arsed to manage a dating site, then WLD is an option and could bring in a decent income. But in my opinion, it’s something that will likely damage some of the relationships with your community due to the aforementioned points.

If you don’t have a community to market to, then WLD does help to create what looks like a busy site. That can bring in a quick buck if you attack a relatively uncompetitive niche but bearing in mind that most of your customers will end up unhappy, it just seems wrong. I also don’t see it as a sustainable way to make money online.

An alternative to WLD is to buy an awesome dating script and then manage that or have someone manage it for you. A robust script that seems to be the market leader at the moment is PG Dating Pro. However, I haven’t examined every option out there so it’s worth shopping around. As you’ll control 100% of your site, you’ll keep 100% of the revenue and can change anything you like. I like the sound of that. You’ll need to put in the work building a solid base of members but at least you’ll know that every member is a quality member that adds value.


The Verdict:

The software used by WLD is robust and their package on offer does get the greed juices flowing. However, due mainly to their management of members this service doesn’t pass the legitimacy test:

If you’ve had experience with WLD, or other dating programs and scripts, leave your thoughts in the comments section below. Remember to also check out our legit products & services page.

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  1. Joined to find out that all i can do is view, said if someone was a paid member i could email back. So had all these emails unanswered due to me paying mega bucks for a site that is not for military at all. Profiles were fake as hell…this site is fraud.

  2. S. Howlett

    This agency is a cheating lieing thieving little gold mine. They will pull any trick to scam your money. Im going to make sure they are exposed publicly. I have proof of their scam and ofered them the chance to pay back the money they stole but they think people will just give up. Bad mistake , people must be warned of these thieving scumbags and i will be contacting all the people in the media i can think of so people are aware of their scams.

    • Keith

      Yes they are thieving scumbags, I wrote to them DIRECTDATING / WHITE LABEL DATING / GLOBAL PERSONALS, DID get a reply from General Manager Bill Richards, saying that they couldn’t find my details, gave me a number to call 01753 271286 – dead number what a surprise !!! I have contacted CISAS, the internet watchbody, they are a waste of space too ! I have now contacted the BBC’s Rip-Off Britain programme and await their response. I urge people that have been duped by these scumbags to contact Rip – Off Britain at the BBC BECAUSE THE MORE PEOPLE WHO COMPLAIN THE BETTER CHANCE WE HAVE OF BRINGING THESE LOW-LIFES TO TASK !!

      • Hi Keith
        I ready to support your case even my cse with this company is related to their product/membership.I would like to support you and bring it to attention of public.Please let me know what I can do to help

  3. Hi S. Howlett, Keith & Vita,

    I am too having problem cancelling my subscription and stopping them charging me illegally. I would like to support you as well. Please can you let me know how should I go about it.

  4. I am sick and tired to receive the same massage every time over and over, I am a very attractive guy and woman told me that so I decide what do I have to lose to join I side like Flirt Naughty (SA)and biggest disappointment is as soon a lady advertise you get the same massage over and over. What a scam yes that’s ride, stay away from this kind of sides you waste your money gentleman because woman don’t pay a cent at all. The only interested in your naked pictures because they are 95% lesbian or looking for web fun. The choice is yours but remember they also get a commission tip from your money when they invite you to this side so be carefully for this kind of scams as well and all our man must just not register on this kind of sides at all!!!!!!!!!!!
    This is the massage you received when you mail this hot horny woman?

    Unfortunately ………. has controlled who they wish to receive messages from by setting their inbox filters. Because ………. has done this they have chosen not to view your message.

    Inbox filtering is a way of controlling which messages arrive in your inbox and is available to all members. Simply define by age, location or whether or not they have a profile picture and you too can control which emails you receive.

    In the meantime it’s worth remembering that the rules of attraction are often hard to predict, so we suggest you keep looking.

    Good luck and remember my words you will not hook up with them!!!

  5. Jim

    This company needs exposing, a few websites are run on this programme, forget dinner, fhm dating, no strings dating and want a quickie. And all those site generate a about a dozen computer random messages a day.

  6. Anon

    Yeah – Impossible to unsubscribe. DONT JOIN.

    FHM Singles use this. This makes FHM look bad – I will never buy FHM again now.

  7. John UK

    As above – I agree that WLD is a toxic immoral organisation. I’ve eventually managed to unsubscribe from casualrelationships (a site which is more or less a complete fraud, full of enticing but bogus messages). I have noticed that sites as dateline, harvestdating, kinkycontacts, plentymorenaughtyfish, Singles365 etc show many of the same profiles as each other. Any site managed through WLD / Global personals should be avoided.

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